Listerine, led by the Digital Center of Excellence and the Oral Care GFO – launched their first-ever truly global brand-led social media campaign. This campaign was carried with a provocative model to capture real reactions of spectators at the Fifa World Cup 2014 in Brazil.
Blitz Design was approached by J&J to develop a compiled form of publicity collateral that would address the Fifa World Cup Campaign and help strengthen their brand identity to prove innovation and creativity that J&J works with.
Research and Development personnel at Blitz Design worked to collect some key statistics of Listerine’s social media campaign. We came up with a very creative and engaging video of how successful this campaign turned out and resulted in a better brand recognition for Johnsons & Johnsons.