Johnson & Johnson’s is the leading baby care brand in India. Moms trust Johnson’s to be the best for their babies. Unfortunately, the brand went through an ingredient safety related PR crisis in mid-2013. Negative word of mouth on social media & newspapers led to skepticism & uncertainty amongst our consumers.

Challenge

Blitz Design came up with the idea of developing an informative explainer video that would address the PR crisis in a “public friendly” manner.

Result

Blitz Design completed the explainer video within 25 working days. With hand drawn illustrations and crystal clear voice over in the play. Later the video contributed in a steady revival of Johnson & Johnsons’ brand identity.