Band-Aid brand is the #1 brand in Japan for adhesive bandages. In 2004, Band-Aid created the Kizu Power Pad, creating a new category of advanced moist healing which has kept them as the leading ointment producer in the region.
Band-Aid made a mark in the industry as the No.1 adhesive bandage brand, however, brand recognition was needed to be able to expand and to promote the uniqueness of the Kizu Power Pad. The challenge was to develop a form of promotional content that would give customers an insight of what exactly Band-Aid does and to establish it as a brand.
Blitz Design developed a comprehensive and creative explainer video that acted as a tool for social awareness over the use of adhesive bandages and also helped customers recognize Band-Aid as a reliable provider of convenient medical solutions.